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CEO Corner
Russ Bergeron

Protecting Data is Everyone's Job

I hope you are having a prosperous start to 2013 and have laid the foundation of your office to experience great success the rest of this year.

MRED spends a great deal of time thinking about data security issues. We know your valuable content is on deposit with us. We take every reasonable measure to insure your listing data at MRED remains in the hands of those who will care for it properly.

Recently, we have received reports of companies asking their real estate agent customers to provide them with access to listing data, either by sharing a password or by download. While that may not seem like a major felony, keep in mind the only listings a managing broker may distribute to a third party are their own. AND - you should never, ever share your MLS password with anyone, even a company you hire. 

When vendors provide services to our real estate professionals and need listing data, they are required to enter into a Licensing Agreement directly with MRED. MRED takes steps to make sure that listing data is protected, and we help the company with MRED's terminology, as not every MLS across the country uses the same terminology and fields in the same way.

Fortunately, situations involving data misuse are relatively easy to discover and are ferreted out fairly quietly. However, even one day of exposure like this is one day too much. We would prefer to spend more time improving our products and services, and less time chasing down vendors.

Please take a minute to review this information with your agents in order to insure that any arrangements of this nature are NOT occurring in your office. If they are, simply instruct the vendor to get in touch with Richard Torp at MRED ( or 630-955-2750) and we'll work together to fix the problem ASAP.

One more thing. MRED is putting on one of the great real estate events of 2013 - MREDpalooza. The details are included in today's eNewsletter. I urge you to let everyone in your firm (agents and staff) know about this and encourage them to go. The level of real estate information and training will be off the charts, and admission is FREE. I look forward to seeing you there!


Listingbook AI is Here!

Listingbook AI is a customer collaboration/interaction tool that gives your customers the ability to create and modify their own searches of MLS data, under your control.


The real estate EXPO and TRAINING event of the year.

Don't miss this opportunity to network and see what real estate tools are missing from your utility belt!

We urge you to let everyone (agents and staff) in your firm to know about MREDpalooza and encourage them to attend.

FREE admission!

Register at

Board of Managers Report

The MRED Board of Managers held their most recent meeting on January 24, 2013
Quotes from our Owners:
“Purchasing a preferred share of MRED has been a huge value to me and our company. The main benefit to me is being able to serve on the Board and vote for other shareholders to serve. Serving on the Board gives you a chance to take part in decisions that will shape the future of the MLS.
Jim Nelson, Jr., Broker/Owner, RE/MAX Suburban

“Owning a Preferred Unit gives you a vote and the ability to participate in the election process. Your representative can bring your ideas for improvement to the table. I believe with so many factors affecting our data, its distribution and its security, having the right to have your thoughts heard through your choice in representation makes sense. -Chuck Dinolfo, Century 21 Pro-Team

“After over 30 years in the real estate business and having been involved with four different MLS conversions, I find MRED a breath of fresh air, combining state of the art technology with a skilled and helpful staff. And that's why I purchased a Preferred Unit.” -Tom Guttilla, Broker/Co-Owner, Coldwell Banker Today's Realtors
About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers, agents and appraisers and 8,000 offices. MRED serves Chicago and the surrounding "collar" counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana.
MARCH 2013
What's New

MRED would like to extend a warm welcome to our newest Preferred Unit Owner Jameson Sotheby's International Realty!

Coming Soon!
Enjoy the many benefits of this professional website for agents, including:
  • The real estate industry's fastest research tool and only natural language search engine designed exclusively for agents like you
  • 110 Million + property records with up-to-date MLS listings, most updated every 15 minutes
  • Rich nationwide data such as AVMs, school, neighborhood, and community demographics
Keep an eye on MRED Communications for more info about FIND as we get closer to the "go-live" date.

Meet the MRED Officers for 2013:

Rob Schaid, current two-term President, has been a vital member of MRED's Board since the first elected Board in 2008. He is the Managing Broker/Owner of RE/MAX Plaza with 3 offices and 32 agents with locations in Lake and McHenry Counties. Prior to his roles with MRED as Trreasurer in 2010, Rob is also a past President of the Heartland REALTOR® Organization.

Al Rossell is currently serving his second term as MRED Vice President. He has been in the real estate business for over 45 years and is the Managing Broker/ Owner of Jack Carpenter Organization, Inc. Having a strong background in appraisals and real estate education, Al is active in the Oak Park Area Association of REALTORS®, IAR and MRED, bringing a different, but much needed, point of view.

Jeff Gregory is serving as MRED Treasurer in 2013. He is the Managing Broker/Owner of Realty Executives Success, with offices in Plainfield and Shorewood. Jeff has served as the President of the Three Rivers Association of REALTORS®, and is extremely involved with IAR and NAR Committees and Working Groups.

Tom Guttilla is serving his second term as MRED Secretary. He has been in the real estate business for over 34 years and is Co-Owner of Coldwell Banker Today's Realtors LLC in Peru, IL. Tom has been a Real Estate Pre-License Instructor for 18 years and is a GRI and an e-Pro. Tom is a Past-President of The Illini Valley Association of REALTORS® and a two time recipient of its REALTOR® of the Year award.

Tell us what you think.
MRED is committed to giving superior customer service.


2443 Warrenville Road, #600 Lisle, IL 60532 Help Desk: 630.955.2755 Office: 630.955.0011