Upstream, a collaborative broker initiative designed for brokerages of every size, is a comprehensive data management project for the benefit of the real estate industry. More than a mechanism for brokerage data entry, management, storage, and distribution, Upstream is the culmination of an industry groundswell to take back control of brokerage data. Upstream aspires to enable innovation by allowing brokerages to manage all of their data assets through a simple, streamlined platform.
- A single data entry point for potentially all brokerage data, leveraging existing standards and act as the “system of record.”
- The ability to deliberately distribute data to third parties. Brokers determine which vendors get access, which data elements they independently receive and the frequency the data is available. It puts control back in the broker's hands and allows them to determine the exchange rate for access to their data.
- The ability to work with new, innovative companies more readily that may require their data (especially listings) across all of their offices regardless of MLS boundaries.
FOR MORE INFORMATION ABOUT UPSTREAM, GO TO UPSTREAMRE.COM
Upstream is akin to the Google Drive of real estate data.
- Participation is optional but is limited to practitioners (brokers and their delegates)
- Brokers determine who has access, what can be accessed and when data is available.
- Nobody at Upstream, RPR or NAR has access to your data without your explicit permission.
Upstream has entered into an agreement with RPR (a wholly owned subsidiary of NAR). NAR is providing $12 million in initial funding, and RPR will provide the technology for the Upstream project. Upstream’s tagline is “The Single Source of Truth” and it will be marketed as a member benefit of the National Association of Realtors.
Implementing Upstream is a significant change to MRED's MLS system and business processes. Expense relating to this change would most likely result in an increase in MLS access fees. Maintaining the superior quality of our data is paramount. Part of this process is insuring our data standards are not impacted. Anything that has the potential to diminish or delay data in the MRED system is something that needs to be fully evaluated.
The technical requirements of this project for MRED's MLS vendor, dynaConnections, are substantial. However, dynaConnections has assured MRED that its existing product roadmap for connectMLS and related initiatives will not be affected by the implementation of the Upstream project.
Upstream would need to fully implement MRED’s listing input business rules and processes so that the data in the MLS is not negatively impacted. Any changes to MRED’s rules in the future would need to be coordinated with Upstream.
Once a brokerage decides to use Upstream, the add/edit functionality of the MLS system would be disabled; the only way to input listings for participating brokerage firms would be through Upstream.
MRED staff would be responsible for policing listing data submitted to Upstream to ensure its accuracy and adherence to MLS policies. We would need to hire additional full time employees in rules and regulations because of the increase in workload associated with policing listing data in this new system. The degree to which the Upstream system integrates with MRED systems will impact staffing requirements. If significant manual compliance is necessary, MRED will need more staff than if Upstream can integrate with MRED’s internal systems.
MRED staff does correct inaccurate data input into certain fields. Once the correction is made, staff will notify the Listing Office and Agent of the correction via connectMLS's Listing Validator Notification system.
Upstream has requested a full roster list of all MLS customers; this would be a departure from current MLS practices.
Any costs associated with implementing Upstream technology or additional costs associated with increasing MLS staff to support this system would be paid fully by MRED. This will likely result in an increase in MRED MLS access fees.
A number of unanswered questions remain, which would greatly impact the scope of this project. See the list of questions MRED has submitted to UPSTREAM HERE.
- Bill Riss, Coldwell Banker Bain
- Bob Moline, HSA (Chairman)
- Cary Sylvester, KW (Search Committee)
- Charles Oppler, Prominent Properties
- Craig Cheatham, Realty Alliance (Secretary)
- Dan Elsea, Real Estate One (Vice Chairman)
- Earl Lee, Berkshire Hathaway Home Services
- Frank Perdichizzi, Private Label Realty (Treasurer)
- George Eastment, Long & Foster
- Gurtej Sodhi, Crye-Leike (RFP Committee)
- Joseph Horning, Shorewest Realtors
- Kent Hanley, William Raveis
- Mark McLaughlin, Pacific Union
- Pam O’Connor, LeadingRE
- Rick Haase, ERA Latter & Blum
- Steve Baird, Baird & Warner
UPSTREAM has announced that Alex Lange has been named the company's first President and CEO. See the press release HERE.
Initially led by the Realty Alliance and Leading RE, Upstream’s support is increasing and includes a number of MRED brokerages. Combined, known support of brokerages comprise a significant portion of MRED’s market, totaling 35.85% of active agents, 39.38% of active listings, and 40.21% of transaction sides.
An official survey has not been sent to all MRED firms. At this point, support is only reported based on one-on-one conversations between MRED President/CEO Rebecca Jensen and firm owners, and emails of support that MRED has received.
Voice your opinion on Upstream - send MRED an email by clicking HERE
Login up above to schedule a customized training session for your office!
© MRED LLC. All Rights Reserved.